Privacy Policy for Peppa
Effective Date: May 30, 2025
Last Updated: May 30, 2025
Welcome to Peppa! We understand that you're trusting us with important information about your family, and we take that responsibility seriously. This Privacy Policy explains how Sociarch HK Limited ("Peppa," "we," "us," or "our") collects, uses, shares, and protects your personal information when you use our website and our personal assistant trial service ("Service").
We aim for transparency and clarity. This policy is designed to be clear and comprehensive.
Who We Are
Peppa is operated by Sociarch HK Limited, a company incorporated in Hong Kong. We provide personal assistant services to families through WhatsApp, helping you manage life's administrative tasks so you can focus on what matters most.
Privacy Policy Summary
Here’s a quick overview. For full details, please read the sections below.
- What We Collect: We collect info you give us (sign-up details, task info via WhatsApp, payment info via processors) and some automatically (website analytics). (See Section 1)
- How We Use It: To provide our Service, communicate with you, process payments, and improve Peppa. (See Section 2)
- Our Legal Basis: We process your data based on contract needs, our legitimate interests, or your consent. (See Section 3)
- How We Share It: Only when necessary – with your assistant, third parties for bookings, trusted service providers (like WhatsApp, Google, ClickUp), or if legally required. We never sell your data. (See Section 4)
- Security & Retention: We use secure storage and access controls. We delete your data when your service ends. (See Sections 7 & 8)
- Your Rights: You can access, correct, delete, object, restrict, or port your data. (See Section 9)
- Contact: Questions? Reach us at peppa@peppa.app. (See Section 14)
Full Privacy Policy Details
1. Information We Collect
We collect information essential for providing our Service:
- Information You Provide Directly:
- Sign-Up Data: Your name, email address, and WhatsApp phone number.
- Service Data (via WhatsApp): Information you delegate, such as family members' names, addresses, calendar info, preferences, and task instructions.
- Payment Data: Handled by our secure third-party payment processor.
- Example: When you ask us to "Book a table for 4 at an Italian restaurant in Central for Saturday night," you're sharing your dining preferences, party size, and preferred location. We keep this information to understand your preferences for future requests.
- Information Shared Through Our Service:
- Details about research or bookings.
- Information about schools, activities, and schedules.
- Special dates and family routines.
- Example: If you tell us "My daughter Sophie goes to ISF Academy and needs to be picked up at 3:30 PM on Tuesdays and Thursdays," we'll store this information to help coordinate her schedule and send you timely reminders.
- Information We Collect Automatically:
- Website Analytics (Google Analytics): IP address, browser type, device information, and site interaction. This helps us improve our website.
2. How We Use Your Information
We use your data with care:
- Service Delivery: To complete tasks, make bookings, and manage your family admin.
- Communication: To stay in touch via WhatsApp and send updates.
- Service Improvement: To understand how we can better serve you.
- Customer Support: To respond to questions.
- Legal Compliance: To comply with laws.
Example: When you ask us to "Find a Mandarin tutor for my 8-year-old," we use the information about your child's age and learning needs to research appropriate options.
3. Our Legal Basis for Processing
We process your data based on these legal grounds:
- Performance of a Contract: Fulfilling our service agreement with you.
- Legitimate Interests: Improving our service, analytics, and security.
- Consent: For activities like testimonials or non-service marketing.
- Legal Obligation: Complying with legal requirements.
4. How We Share Your Information
We do not sell your data. We share it only with:
- Your Peppa Assistant Team.
- Third-Party Vendors (On Your Behalf): Sharing only necessary details.
- Service Providers (Sub-processors): WhatsApp, Google (Drive/Analytics), ClickUp, Stripe.
- Legal & Safety: If required by law or to protect rights.
5. Our Human Assistant Team
Because Peppa uses real human assistants, we want you to know:
- All our assistants sign strict confidentiality agreements.
- Assistants receive comprehensive training on data protection and family privacy.
- We limit access to your information only to assistants actively helping you.
- Our team members are professionally trained to handle sensitive information with discretion.
- We regularly review and audit our team's adherence to privacy standards.
Example: If Assistant A helps plan a party on Monday, and Assistant B handles a booking on Wednesday, Assistant B can see the party details for context, but assistants not working on your account cannot access your information.
6. Third-Party Services (WhatsApp & Vendors)
- WhatsApp: Our service uses WhatsApp. Their terms and privacy policy apply. We aren't responsible for their platform.
- Vendors: When we book for you, we share minimal data. We aren't responsible for how these third parties handle your info.
7. Data Security
We implement robust security: secure cloud storage, access controls, encryption where feasible, training, and a data breach plan. While we strive for 100% security, no online service can guarantee it.
8. Data Retention
We keep your data only as long as needed. After your service ends, we delete personal data within 30 days, unless legally required to keep records longer (like basic transaction data for tax purposes).
Example: If you cancel after 6 months, we'll delete schedules and preferences within 30 days but keep basic payment records as required by Hong Kong law.
9. Your Data, Your Rights
You have control:
- Access: Request a copy.
- Correction: Ask us to fix errors.
- Deletion: Request removal (subject to limits).
- Object: Object to certain processing.
- Restrict: Ask to limit processing.
- Portability: Get your data in a usable format.
To exercise these rights, contact us at
peppa@peppa.app. We'll aim to respond within 30 days.
Example: If you move and want your preferences, you can request your data. If we have an old school listed, let us know, and we'll fix it.
10. International Data Transfers (Modified)
Our primary operations and assistants are in Hong Kong. However, to provide our service, we use secure, reputable global partners like Google (for Analytics and Drive) and ClickUp. This means some of your data may be processed or stored on servers outside Hong Kong. We ensure these partners have strong security and privacy standards and rely on legal safeguards (like Standard Contractual Clauses, where applicable) to protect your information when it's transferred internationally.
11. Children's Privacy
Peppa is for users 18+. We handle data about children only as provided by their parent/guardian.
12. Changes to This Policy
We may update this policy and will notify you of significant changes.
13. Contact Us
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